There are many reasons that your website needs SEO, and with our cheap SEO packages available to clients across the UK, we can help your business implement an effective digital marketing strategy.
The main reason your business needs SEO is to drive traffic to your website. The better your SEO, the higher you rank in Googles search engine results. The higher you rank in search engine results, the more likely someone is to come across your website. Getting onto the first page is essential. Studies on browsing habits have shown that more than 99% of users click a link from the first page of search results. The higher up the search engine rankings, the more likely it is that someone is going to find your product or service.
SEO doesn’t just drive traffic to your site – it funnels it. Properly applied, SEO can help to channel potential customers to specific parts of your site, depending on how close they are to committing to a product or service. Whether they are after general information, specialised guidance, specifics about your product, or looking for somewhere to buy it from, a tailored SEO strategy can guide them to the right place on your website.
A good SEO strategy includes both onsite and offsite optimisation, with offsite optimisation attracting clients to your website, and onsite optimisation improving the customer journey through your website towards an end goal such as submitting an enquiry or making a purchase.
